Cooler? How? Great, it may not get as loose as microUSB (at least not as fast), but it can't even charge at 2A. Lightning can, without "oh does it support fast charging 2.0 or USB 3.1 or blah blah blah", and it's still bigger than Lightning. Seems like a personal opinion/preference thing. Not to mention that it's 3 years late, and is available in, what, 2 phones at this point? Lightning has worked well for a full 3 years and even when it was first released, doesn't get loose. That remains to be seen with USB-C.
