The reason they didn't want it in the iPhone is because it takes up too much space in such a thin, small device. A laptop, even a new, thin one, still has a bit more breathing room and a port like that has less of an impact. I feel like you guys know this, know that *we* know this, and just added that comment to rile people up. =P
Cooler? How? Great, it may not get as loose as microUSB (at least not as fast), but it can't even charge at 2A. Lightning can, without "oh does it support fast charging 2.0 or USB 3.1 or blah blah blah", and it's still bigger than Lightning. Seems like a personal opinion/preference thing. Not to mention that it's 3 years late, and is available in, what, 2 phones at this point? Lightning has worked well for a full 3 years and even when it was first released, doesn't get loose. That remains to be seen with USB-C.