Dualshock 3 won’t connect with working USB

I have a recently purchased Dualshock 3 controller. When pressing the middle PS button, it shows the 4 flashing lights to initiate pairing. Yet, even after connecting it to my PS3 with a proper USB cord. It will not pair. I have a different working dualshock 3 controller to confirm that wireless connection works on my PS3, and that the USB cord is able to transmit data to pair the controller.

So far I have tried: pressing the reset button on the back side with a paper clip, disassembling the controller and removing the battery then replacing it to reset it. The controller continues to power on but not pair.