Why won't my tablet fully turn on?

So I went and bought a brand new RCT6303W87M Viking pro from Walmart and the next day I put it on the charger overnight. The next morning I unplugged it and turned it on. When the screen lit up it only showed the wallpaper for about a second and then went to a black screen. It continued to do this until I held the power button and the power options came on and I turned it off. Then I tried to turn it back on and it did everything normally until it got to the Viking Pro animation. It repeated the animation over and over until I turned it off. I factory reset it but it did nothing. Can someone help?