Yes. It is possible to transfer photos, music, videos, etc. from iPhone to Android Phone via iTunes and USB cable. But it is really hard to transfer SMS, contacts and apps from iPhone to Android phone. I was scratching my head about how to transfer my all iPhone data to Android (Galaxy S3). This thing called mobiletrans suggested by Andrew helped me to transfer data including SMS and contacts from iPhone 4s to my new Galaxy S3 android. :) Andrews & Vincent, thank you guys for your useful suggestion.