I agree with Jessica! It IS a rip off! I paid $749 for my Gen 1 SS 1 watch with Milanese loop band! I barely wear it! I put it on to go out and the screen pops off! Otherwise works perfectly! I call Apple Support and because it is out of warranty, they tell me I can pay $249 for a repair! SERIOUSLY!?? I may as well buy ANOTHER WATCH! And trust me when I tell you, if that's the stance Apple wants to take, my next watch WILL NOT BE AN APPLE WATCH!!! I told the representative just that! She put me on hold and told me if I go in the Apple Store, they "may be" able to offer me a solution without cost. We will see!